Overview
- The Apple Music Super Bowl LX Halftime Show starring Bad Bunny won seven Creative Arts Emmys in ceremonies held Sept. 5–6, 2026, converting seven of nine nominations into wins.
- Bad Bunny received his first Emmy as a credited performer and producer when the special was named best live variety special.
- Awards for the production covered technical and creative crafts, including musical direction, choreography, sound mixing, lighting design, technical direction and camera work, and direction of a special.
- Jay‑Z, credited as an executive producer, was also reported to have received recognition for the production, and a Saturday Night Live episode hosted by Bad Bunny won for makeup.
- The special’s nine nominations made it the most‑nominated Super Bowl halftime show and its seven wins set a new mark for halftime shows ahead of the main Emmy broadcast on Sept. 14 on NBC.