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Bad Bunny’s Super Bowl Halftime Show Sweeps Creative Arts Emmys With Seven Wins

The haul signals broader Emmy attention to Spanish‑language performance, highlighting the production teams behind the 13‑minute halftime spectacle.

Overview

  • The Apple Music Super Bowl LX Halftime Show, which won seven Emmys on Saturday, became the most‑awarded Super Bowl halftime performance in Emmy history.
  • Trophies came largely in technical and creative craft categories, including directing, music direction, choreography, sound mixing, lighting design, and technical direction/camerawork.
  • Bad Bunny earned his first Emmy as both lead performer and a credited producer on the special, and executive producer Jay‑Z also received an Emmy tied to the project.
  • Night 1 of the Creative Arts Emmys at the Peacock Theater honored a wide mix of winners such as Sabrina Carpenter, Octavia Spencer, The Traitors, and The Late Show With Stephen Colbert.
  • The wins add to Bad Bunny’s award momentum this year and increase visibility for Spanish‑language television specials as the industry looks ahead to the televised Primetime Emmys on Sept. 14.