Overview
- NBC’s official tally put the halftime audience at about 135.4 million viewers, the largest in Super Bowl history.
- Music consumption jumped sharply as Luminate reported a 175% U.S. increase Monday versus the prior week, with nearly 100 million stateside streams that day and global on‑demand plays up 132%.
- Platforms logged outsized gains, including Spotify U.S. hourly listens up 470%, Amazon Music U.S. streams up 480%, Apple Music playlist and chart dominance, and Shazam’s biggest day ever for a Latin or non‑English artist.
- Language‑learning interest surged in the U.S., with Preply citing a 178% rise in “learn Spanish” searches and estimating up to 737,000 people exploring courses, while Duolingo saw Spanish enrollments climb 35%.
- Production details surfaced: more than 700 extras helped stage Puerto Rican street life, some specialty extras earned about $18.70 per hour for long prep days, and the NFL paid Bad Bunny only the customary SAG‑AFTRA minimum.
- The performance foregrounded Puerto Rican symbols and Spanish‑language messages such as “Juntos somos América,” drawing praise from figures including Martin Luther King III and criticism from President Donald Trump.