Overview
- The Television Academy announced on July 8, 2026 that the production officially titled "Apple Music Super Bowl LX Halftime Show Starring Bad Bunny" received nine Primetime Emmy nominations, the most ever for a Super Bowl halftime show.
- Nominations cover major creative and technical categories, including Outstanding Variety Special (Live), direction, musical direction, production design, choreography, lighting design, sound mixing, technical direction/camera work, and hair.
- With nine nods the show surpassed the previous halftime-show record of six nominations set by Lady Gaga’s 2017 performance, marking an expanded awards profile for live sports-entertainment broadcasts.
- The halftime performance drew a huge TV audience earlier this year, with Nielsen reporting 128.2 million U.S. viewers, and the Emmy ceremony to decide winners is scheduled for September 14, 2026 at the Peacock Theater in Los Angeles.
- Beyond trophies, the nominations underline how large live productions now spotlight technical teams and give artists like Bad Bunny greater creative control while raising the visibility of Puerto Rican and Latinx culture on a U.S. television stage.