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Bad Bunny's Super Bowl Halftime Booking Faces GOP Counter-Show Plans and ICE Rhetoric

U.S. streams jumped after the announcement, reflecting a surge that followed his SNL message in Spanish.

Overview

  • Bad Bunny remains set to headline Super Bowl LX on Feb. 8, 2026 at Levi’s Stadium under the NFL, Apple Music and Roc Nation partnership.
  • Turning Point USA announced an online "All American Halftime Show" to run concurrently with the Super Bowl performance, with artists yet to be named.
  • Homeland Security Secretary Kristi Noem said ICE agents would be present around the event as part of security messaging, a statement reported without a formally detailed operational plan.
  • President Trump derided the choice as "absolutely ridiculous," House Speaker Mike Johnson promoted Lee Greenwood as a preferable option, and critics questioned the singer’s American identity despite Puerto Ricans being U.S. citizens.
  • Luminate data reported by AP shows a roughly 26% rise in Bad Bunny’s U.S. on-demand streams after the announcement, following his SNL quip that viewers have four months to learn Spanish; MLB also shared video of a foul ball glancing off him at Yankee Stadium, as separate reports that he stayed seated for "God Bless America" remain unverified.