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Bad Bunny’s Spanish-Language Super Bowl Halftime Draws 128.2M Viewers, Fuels GOP Push for FCC Review

Independent metrics show sharp spikes in streaming and Puerto Rico travel interest.

Overview

  • Bad Bunny delivered the first predominantly Spanish solo halftime performance at Super Bowl LX.
  • Nielsen reports 128.2 million U.S. TV viewers for the show, below last year’s Kendrick Lamar record of 133.5 million.
  • Luminate says U.S. streams of his catalog rose 175% to 99.6 million in a day, with global streams up 132% week over week.
  • Travel and consumer indicators surged, including a 237% jump in Germany-to-San Juan flight searches and documented New York City water-use and taco-demand spikes.
  • House Republicans called for an FCC investigation into alleged indecency in the broadcast, warning of potential penalties for the NFL and NBC.