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Bad Bunny’s Adidas BadBo 1.0 ‘Rise’ Set for March 28 Release at $160

The planned rollout reflects Adidas’ staged strategy built on surprise event drops.

Overview

  • The black-and-white “Rise” iteration (style JS3886) marks a wider release of Bad Bunny’s first signature basketball silhouette with Adidas.
  • Retail is set at $160, with availability reported for March 28 and distribution likely through the Adidas Confirmed app and select retailers.
  • The design pairs grayish-white suede with black cutout panels and a neoprene-style collar, set over a white midsole and gum outsole with blue branding accents and a star heel logo.
  • Earlier launches included a 1,994-pair brown-and-white surprise drop after the Grammys and a larger all-white release tied to Super Bowl weekend.
  • WWD reports that dancers in Bad Bunny’s Super Bowl performance wore Adidas styles, generating an estimated $1.6 million in media exposure.