Overview
- The Puerto Rican star performed the Super Bowl LX halftime show in Santa Clara with a Spanish-language set that wove in Latin American motifs, including a live onstage wedding, traditional instruments, sugar cane imagery, and flags from across the Americas.
- He wore two cream Zara looks accessorised with Bad Bunny x Adidas Badbo 1.0 "Resilience" trainers from a collaboration slated to release tomorrow and an Audemars Piguet Royal Oak watch.
- Zara publicly praised the performance on Instagram and, according to the Evening Standard, outfitted his dancers, band, and orchestra in what the outlet described as the brand’s first dressing of a performer on this scale.
- Bad Bunny sent Zara employees copies of his cropped jersey with a handwritten note thanking them for their time, talent, and heart.
- Reporters highlighted layered symbolism in the look, noting the 'Ocasio' nameplate, a rope at his waist, and the number 64—variously interpreted as a nod to Puerto Rican history, a family reference, or, per the latest reporting, a tribute to a late uncle—while a football carried the phrase "Together, we are America"; the show also drew criticism from President Donald Trump.