Overview
- At a Thursday media session, Bad Bunny promised “a huge party” that spotlights Puerto Rican culture, with the performance widely expected to be delivered entirely in Spanish after his historic Album of the Year Grammy win.
- NFL Commissioner Roger Goodell said the league chose Bad Bunny to unite viewers, and the NFL’s security chief stated there are no planned ICE enforcement operations at Levi’s Stadium.
- Apple Music will broadcast an interview with Bad Bunny and pregame performers on Thursday, and the halftime will include a multilingual signing program featuring Puerto Rican Sign Language.
- Turning Point USA will stream an “All‑American Halftime Show” as counterprogramming, led by Kid Rock with Brantley Gilbert, Lee Brice and Gabby Barrett on YouTube, X and Rumble, and carried by outlets including TBN and OAN.
- Kid Rock’s participation has drawn renewed criticism as lyrics from his 2001 track “Cool, Daddy Cool” referencing underage girls resurfaced on social media ahead of the event.