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Bad Bunny Named Super Bowl LX Halftime Headliner for 2026 at Levi’s Stadium

The NFL taps him for a culturally resonant show produced by Apple Music partner Roc Nation.

Overview

  • Super Bowl LX is set for Feb. 8, 2026, at Levi’s Stadium, with Apple Music sponsoring, DPS producing, Roc Nation and Jesse Collins executive‑producing, and Hamish Hamilton directing.
  • Bad Bunny said the performance goes beyond himself and is dedicated to his people, his culture, and their shared history, according to a joint statement.
  • The booking follows his choice to skip mainland U.S. tour dates over concerns that ICE could be outside his concerts, after he hinted he would play just one U.S. date.
  • The announcement prompted immediate criticism from pro‑Trump and conservative figures on social media, citing his political remarks and Spanish‑language repertoire.
  • Jay‑Z praised the selection as Roc Nation continues to steer halftime talent, and last year’s Kendrick Lamar show drew roughly 133 million viewers, underscoring the platform’s global reach.