Overview
- The Apple Music Super Bowl LX Halftime Show Starring Bad Bunny, which received nine Primetime Emmy nominations on Wednesday, earned more nominations than any Super Bowl halftime performance in Emmy history.
- The nine nods cover mostly technical and production categories — directing, production design, choreography, lighting, technical direction and camerawork, music direction, sound mixing and hairstyling — with Outstanding Variety Special (Live) the primary category that would credit Bad Bunny himself.
- Bad Bunny is listed twice in the Outstanding Variety Special (Live) entry, once as performer and once under his birth name Benito Antonio Martínez Ocasio for a supervising producer credit.
- The nominations arrive after widespread public pushback to the February performance, including criticism from President Donald Trump, a Turning Point USA counter‑broadcast and thousands of FCC complaints, and they follow Bad Bunny’s multiple 2026 Grammy wins that have raised his cross‑industry profile.
- The recognition for Bad Bunny sits inside a broader pattern of music events winning Emmy attention as Taylor Swift’s Eras Tour concert film and other specials also received multiple nominations and this halftime show became the seventh consecutive Super Bowl performance to be nominated for Outstanding Variety Special (Live).