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Bad Bunny and Adidas Surprise-Drop First Signature Sneaker, the BadBo 1.0

The debut signature model signals a shift to full creative authorship through a scarce, story-driven release.

Overview

  • The BadBo 1.0 launched in a surprise Feb. 2 drop after the Grammys, limited to 1,994 numbered pairs at $160 via a dedicated collaborators' website.
  • Adidas frames the shoe as embodying duality, blending athletic heritage with modern materiality and bold construction in its first Bad Bunny–authored silhouette.
  • The debut brown and white version features nubuck and hairy teasel suede uppers, darker wing clips, an asymmetrical inner collar, and a sculpted EVA sole over translucent rubber.
  • Distinct touches include Bad Bunny’s signature stitch on the tongue, “1994/1994” embroidery on the heel, and “BadBo” lace tips.
  • A second BadBo 1.0 colorway called Resilience, a tonal white tribute to Puerto Rico, is scheduled for release on February 9 as the partnership expands beyond prior 2021-era collaborations.