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Backrooms Reissued as 'Everything Must Go Edition' With 15 Minutes of Exclusive Post‑Credits

A24 hopes the reissue will prolong the film’s box‑office life by tapping the movie’s young, social‑first fan base.

Overview

  • Theatrical chains will begin running the extended cut on July 3, and the new edition increases the runtime to 2 hours 6 minutes and adds 15 minutes of theatrically exclusive post‑credits footage.
  • The post‑credits material is described as new footage from director Kane Parsons but venues and listings do not specify whether it contains cut scenes, a tease or other elements.
  • Backrooms remains a major financial success after its May 29 release, with reported U.S. opening weekend strength and global grosses in the low hundreds of millions on a roughly $10 million production budget.
  • Critics have largely praised the film’s production design and sound, reflected in an 87% Rotten Tomatoes score, even as some reviewers and box‑office observers flagged sharp early drops that suggest frontloaded demand.
  • The reissue underscores a broader industry shift toward creator‑origin IP and social‑first marketing, showing how studios may use limited theatrical updates to deepen fan engagement and stretch revenue for low‑cost hits.