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Ayra Starr to Headline NFL London Halftime Show

The selection underscores the NFL’s push to localize entertainment in key markets to grow its international audience.

Overview

  • The NFL announced Thursday that Ayra Starr will perform at halftime of the Oct. 11 Philadelphia EaglesJacksonville Jaguars game at Tottenham Hotspur Stadium.
  • Her set is one of a record seven halftime shows presented by American Express across the 2026 international slate, spanning seven countries and four continents.
  • Ayra Starr’s full halftime performance will be shown live in the U.K. free-to-air on Channel 5 and on Sky Sports.
  • The league highlighted Starr’s commercial and critical credentials, noting more than seven billion global streams, one billion YouTube views, two GRAMMY nominations and the Aug. 14 release of her third album, Starrgirl.
  • The booking, reported by Billboard as the first NFL international halftime show headlined by an Afrobeats artist, reflects the league’s broader effort to deepen local music ties in London while growing its global footprint with new international markets and two consecutive Tottenham games in October.