AYANEO Delays Pocket PLAY Smartphone to Fix Shipping and Support, Sets Late January–Early February Window

Overview

• The company paused the Pocket PLAY crowdfunding kickoff planned for January 13 and now targets a late January or early February debut.
• CEO Arthur Zhang outlined a Service Improvement Plan focused on resolving shipping bottlenecks and customer support shortcomings.
• AYANEO says several hundred pre-orders from 2025 remain unshipped and will be fulfilled before the smartphone launch proceeds.
• The firm plans to lean less on Indiegogo by increasing direct sales through its website, with stricter shipping timelines and more frequent crowdfunding updates.
• AYANEO is introducing a standardized lemon policy, stronger warranty and support channels, a proper ticketing system, and tighter quality control, while stating development continues.