Overview
- The Encore re-release pushed Endgame’s unadjusted lifetime total to about $2.9255 billion, narrowly ahead of Avatar’s roughly $2.9237 billion.
- Endgame: Encore contributed roughly $126 million worldwide, including about $36 million in North America and $90 million from overseas markets.
- The rerelease included a few minutes of new scenes that varied by presentation, with IMAX and Infinity Vision screenings reportedly running longer than standard shows and prompting debate over unequal access to story‑relevant footage.
- The Encore’s box office was highly front‑loaded: it opened strongly but saw a second‑weekend domestic drop of more than 80 percent, showing rereleases can serve as short, promotional revenue bursts.
- Disney benefits either way because it now controls both franchises, and studios are likely to keep using low‑cost rereleases as marketing and revenue tools ahead of major tentpole launches.