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Avengers: Endgame: Encore Tops Box Office With New Tie‑In Footage

The Sept. 25 rerelease previews December’s Avengers: Doomsday, signaling a marketing push that has provoked debate over format‑exclusive post‑credit material, early screening leaks and unequal access.

Overview

  • The rerelease, which opened Friday, Sept. 25, led the domestic box office with $26 million and finished the weekend with an $86 million global total.
  • Marvel added roughly four to five minutes of newly shot material across four short sequences to link Endgame to the upcoming Avengers: Doomsday, and the studio has combined Encore receipts with the film’s cumulative gross.
  • One post‑credit moment is limited to IMAX or Disney’s new Infinity Vision‑certified auditoriums, a move that prompted fan pushback over tiered access to exclusive scenes and early leaked clips from preview screenings.
  • Analysts say the rerelease functions as a promotional strategy to build word‑of‑mouth ahead of Doomsday and has narrowed Endgame’s gap with Avatar by an estimated $39–$44 million needed to reclaim the all‑time worldwide crown.
  • Regional trackers show a strong Indian start — about ₹7.25 crore day one, ₹7.65 crore day two and a three‑day total of roughly ₹22.45 crore — underlining the rerelease’s commercial reach and the growing use of premium reissues as franchise marketing tools.