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Avatar Posts Design Featurette as DK Art Book Prepares for July Release

A new 11-minute studio clip spotlights co-production designer Dylan Cole explaining the film’s visual approach to promote the forthcoming DK art book.

Overview

  • 20th Century Studios posted an approximately 11-minute behind-the-scenes video on the official Avatar YouTube channel that promotes the new art book.
  • The clip centers on co-production designer Dylan Cole as he walks through how the team conceived new regions and cultures for the third film.
  • DK is publishing The Art of Avatar: Fire and Ash and the book is available for pre-order with a planned July release.
  • Cole discusses concrete design choices such as the Wind Traders’ flight systems, the Ash People’s burnt landscapes, and how single elements are made to serve story, culture, and practical performance capture.
  • The video and book are the latest official content drops that sustain fan interest in the Avatar franchise while other unrelated developments involving the filmmaker, including a legal claim and a WGA award, continue to be reported.