Overview
- Autotrader says 31.2% of users viewed at least one EV advert in the past 90 days, with pronounced regional variation in interest.
- KW in Wick, Scotland recorded the lowest EV advert-viewing share at 21.4%, while WA in Warrington, Cheshire topped the list at 35.9%.
- Scotland and south‑west England dominate the bottom‑ten list, which Autotrader links to rural distances and practicality concerns rather than a lack of appetite.
- Total EV advert views rose 28% year-on-year versus 2024 as choice and affordability improved, with brands expanding from about 40 pre‑pandemic to roughly 72 and manufacturers discounting.
- Autotrader urges extending the electric car grant to used models and rethinking EV taxation, as the government consults on a 3p-per-mile charge from April 2028 and notes two-in-five used EVs are under £20,000 with running-cost savings of up to about £1,400 a year.