Overview
- The Klagenfurt bakery Zehrer told the German Press Agency it will not change the name and will not bow to pressure.
- In the online shop the product is listed as "Erdnussschokolade" with the N-word in quotation marks and a "Bestseller" tag, while the business says it uses the neutral term "Erdnussbrot" internally.
- Screenshots of the listing spread across social media, drawing criticism and calls to adopt a neutral product name.
- Reaction remains divided, with supporters citing nostalgia and opponents describing the term as racist regardless of intent.
- Reporters frame the dispute within a broader shift in branding that saw companies like Uncle Ben’s and Aunt Jemima drop racially loaded names.