Overview
- City staff told council Wednesday that renaming could cost between $423,700 and $1.22 million with the headline figure driven by $400,000–$1.2 million in state and regional highway sign work.
- The staff estimate separates city costs such as street signs and outreach from TxDOT and Central Texas Regional Mobility Authority costs that cover highway signage.
- Officials proposed three public meetings in July and August, a staff analysis in September, and a likely council vote in the fall to decide whether and how to rename the corridor.
- About 450 addresses including 153 businesses would be directly affected and would be responsible for most address- and marketing-related rebranding costs if the name changes.
- Staff identified top replacement options—East First/Water Street, Dolores Huerta, and Jorge “George” Pastore—while the Dolores Huerta Foundation and Huerta herself have opposed using her name.