Overview
- Austin Butler returns as the face of YSL Beauty’s MYSLF franchise in a new MYSLF Eau de Toilette Intense campaign titled Dancing with MYSLF.
- The film was shot in Mexico City with director Romain Gavras, and it centers on movement rather than a traditional high‑drama perfume ad.
- Butler performs all the dancing himself and says years of Elvis movement training helped him feel freer and less self‑conscious on set.
- The scent is pitched as a darker, warmer evolution of MYSLF described as a woody‑musk with orange blossom, musk and wood notes.
- Choreographer Damien Jalet shaped the movement to a remix of Billy Idol’s Dancing with Myself, as the campaign builds on Butler’s rising profile and upcoming roles in a Miami Vice reboot with Michael B. Jordan and a Lance Armstrong biopic.