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Audi Unveils Q9 as New Full‑Size Flagship SUV

The model marks Audi’s push into a North American‑focused luxury SUV segment with market‑specific engines, advanced OLED lighting and ChatGPT voice integration ahead of late‑2026 deliveries.

Overview

  • Audi publicly revealed the Q9 on Wednesday in New York, showing both the standard Q9 and a sport‑focused SQ9 while saying order books open imminently and customer deliveries will begin from November 2026.
  • At about 5.31 metres long with a 3.14‑metre wheelbase, the Q9 is Audi’s largest production vehicle and comes standard with three‑row seating (seven seats) plus an optional six‑seat layout and extensive luxury fittings.
  • The Q9 debuts several new technologies for Audi, including third‑generation curved digital OLED rear lights, automatic power doors, a very large panoramic sunroof, hands‑free driving up to 130 km/h where supported, and an Audi Assistant that integrates ChatGPT for voice interaction.
  • Audi confirmed market‑specific powertrains: Europe will get a 3.0‑litre V6 diesel with a 48V mild‑hybrid system, North America will use a 2.9‑litre turbo petrol V6, and selected markets will offer an SQ9 with a twin‑turbo 4.0‑litre V8 — published SQ9 horsepower figures vary across outlets.
  • Production is assigned to Volkswagen Group’s Bratislava plant, German entry pricing starts at €108,400 for the TDI, U.S. starting and SQ9 MSRPs have been reported by outlets, and the Q9 positions Audi to compete with the BMW X7, Mercedes‑Benz GLS and Range Rover while shifting the brand’s flagship focus toward large SUVs.