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Audi Targets U.S. Buyers With New Q9 Flagship Three‑Row SUV

The Q9 is built to answer U.S. demand for large, tow-capable luxury SUVs by pairing V6 and V8 powertrains with advanced driver aids and a U.S. starting price of $87,700.

Overview

  • Audi moved the Q9 from reveal into the U.S. sales phase last week with order books open and dealer deliveries expected later this year.
  • The standard Q9 uses a 2.9‑liter twin‑turbo V6 rated at 429 hp and 442 lb‑ft, while the U.S. SQ9 gets a 4.0‑liter twin‑turbo V8 with about 591 hp and a 0–60 mph time near 3.8 seconds.
  • The Q9 and SQ9 offer six‑ or seven‑seat layouts, a towing capacity of roughly 7,700 pounds, curved digital OLED taillights and available Level 2+ hands‑free driving.
  • Audi will build the Q9 at Volkswagen Group’s Bratislava plant and has set U.S. pricing at a reported $87,700 for the Q9 and about $118,000 for the SQ9 with U.S. deliveries due later this year.
  • Audi frames the Q9 as a strategic flagship to bolster U.S. SUV sales—about 80% of its U.S. business—and says choosing internal combustion engines responds to customer needs for towing and high‑occupancy use while the company keeps developing EVs and halo models like the Nuvolari.