Overview
- Audi co-developed the E5 with Chinese partner SAIC and builds it in China using local supply chains.
- The model debuts a China-specific branding approach, carrying an 'AUDI' script instead of the traditional four rings.
- Audi set a pre-tax price of about €25,000, with reports of 10,000 preorders arriving within ten minutes of the reveal.
- Coverage positions the E5 as offering performance comparable to the A6 Sportback e-tron at a fraction of the A6’s €62,800 price.
- The E5 is not available in Germany due to trademark and import constraints, increasing pressure on BMW and Mercedes to rethink their China strategies.