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Audi Confirms Q9 SUV as New Flagship, Targeting Late-2026 Debut

The shift replaces the A8 with a three-row focus that aligns with rising demand for large luxury SUVs in key growth regions.

Overview

  • Audi CEO Gernot Döllner says the Q9 will define the top of the brand’s portfolio and strengthen its position in the US.
  • The Q9 is positioned against the BMW X7 and Mercedes-Benz GLS with a global debut planned for the latter part of 2026.
  • The SUV is expected to use Volkswagen Group’s Premium Platform Combustion architecture and share underpinnings with a Porsche seven-seater codenamed K1.
  • It will be larger than the Q7 and offer six- or seven-seat configurations with an emphasis on second-row luxury.
  • Powertrains are anticipated to include turbo-petrol units with mild-hybrid assistance, plug-in hybrids, and a range-topping SQ9 likely using a 4.0-litre twin-turbo V8, with early pricing estimates suggesting a start near £85,000.