Overview
- AT&T rolled out a new campaign on October 23 that portrays T-Mobile’s marketing as misleading.
- Actor Luke Wilson fronts the ad, calling T-Mobile the “master of breaking promises.”
- The ad highlights 16 National Advertising Review Board recommendations for T-Mobile over four years, while the board has also validated some T-Mobile claims.
- Reporters note Verizon, AT&T, and T-Mobile frequently bring challenges to the NARB and all three are often told to alter ads.
- AT&T asserts 300,000 more square miles of coverage than T-Mobile, the fewest dropped calls in recent tests, and a first-and-only network guarantee with transparent updates and proactive outage credits.