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Atlético’s Social‑Media Tirade Fuels Dispute Over €100m Julian Álvarez Offer

The public row risks stalling transfer talks, raising Álvarez’s price, straining relations between the clubs before the World Cup.

Overview

  • Atlético launched a mocking social‑media campaign and accused Barcelona of a “smear campaign,” a sequence of posts that multiple outlets traced to May 29 and that the club followed with a formal denial of any received offer.
  • Barcelona say they formally sent a €100 million opening bid for Julián Álvarez, though Atlético deny receiving that proposal and maintain no negotiations have taken place.
  • Atlético insist Álvarez is not for sale and say any transfer would require a €500 million cash payment to be lodged at LaLiga, a stance that effectively blocks deals at the reported €100m level.
  • PSG have reportedly cooled interest after early talks, Arsenal submitted a proposal to open negotiations, and Álvarez’s agent Fernando Hidalgo is arranging meetings with Atlético to try to defuse tensions and push a move forward.
  • The dispute matters beyond price because it could delay a transfer until after the World Cup, distract the player during national team camp, and harden relations between LaLiga rivals with potential knock‑on effects for future transfers.