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Atlético Madrid Brings Casa Atleti Takeover to Miami’s Wynwood Walls March 20–21

The Wynwood activation advances Atlético’s year-round Red & White On Tour strategy in a key U.S. market following recent ownership changes.

Overview

  • Casa Atleti runs March 20–21 at Wynwood Walls, headlined by a Sunday Madrid derby watch party synced to ESPN’s U.S. broadcast at 3 p.m. ET.
  • The weekend features a memorabilia museum, official retail, live mural and painting sessions, freestyle soccer, Spanish food, and a Saturday night event hosted by Perro Negro.
  • Red & White members receive priority access and legends meet-and-greets, and the event site says the first 100 members will get a postcard signed by a first-team player.
  • The pop-up is part of the Red & White On Tour platform built to operate independently of the match calendar and follows a Los Angeles stop last summer.
  • Organizers cite Miami’s importance ahead of the 2026 World Cup, aligning the push with Apollo Sports Capital’s majority acquisition of the club and David Villa joining the board.