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Atlanta Fan Festival Becomes U.S. Leader in Attendance and Adds Night and Time Slots to Ease Crowds

Organizers introduced one-hour wristband slots for the Bank of America bracelet activity to reduce multi-hour lines and manage capacity.

Image: WTVC
Image: WTVC
Image: WTVC
Image: WTVC

Overview

  • The downtown FIFA Fan Festival has drawn roughly 270,000–275,000 visitors in its first 10 days, making it the most‑attended U.S. host‑city festival so far.
  • The park reached capacity on multiple nights, and festival officials reported that some fans with reserved general‑admission tickets were turned away when gates closed.
  • Following heavy lines for a free Bank of America charm‑bracelet activity, FIFA began handing out paper wristbands that assign a specific one‑hour time slot for participation.
  • FIFA and the Georgia World Congress Center Authority added an extra open night for the U.S. Men’s match so fans could watch at Centennial Olympic Park without overwhelming the site.
  • The festival remains free with advance reservations, enforces clear‑bag and cashless rules, provides water stations and lockers for summer heat, and its record turnout highlights strains on local transit and crowd management as the tournament continues.