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Athlos’ NYC Meet Earns World Athletics Gold Label After Star-Studded Showcase

World Athletics’ Gold Label recognition signals a bid for broader legitimacy, setting up Athlos’ planned expansion.

Overview

  • World Athletics granted Athlos New York City Gold Label status in its second year, a designation for events meeting elite fields, strong organization, safety standards, global media reach, and anti-doping compliance.
  • The sold-out event at Icahn Stadium blended competition with spectacle, with Serena Williams presenting custom Tiffany & Co. crowns and Ciara delivering a high-energy performance.
  • Winners named in coverage included Masai Russell, Marileidy Paulino, Keely Hodgkinson, Faith Kipyegon, and Tara Davis-Woodhall.
  • Athlos highlighted athlete-first economics, including instant $60,000 winner payouts, and competitors described the experience as empowering and making them feel seen.
  • The 2025 edition added field events, secured Ion as a domestic broadcast partner and Brooks as presenting sponsor, and the organization plans a team-based league in 2026 with star advisor-owners.