Overview
- Ather said Monday the family scooter crossed 3 lakh units within two years of its April 2024 launch.
- The model contributed 76% of Ather’s FY26 sales, making it the company’s main volume driver.
- Company-shared registration data show market share in Maharashtra, Gujarat, Madhya Pradesh, Chhattisgarh and Odisha rose from 4.1% in Q1 FY25 to 17.3% in Q4 FY26.
- Nearly 70% of buyers are families with children, drawn by a long seat, a wide floorboard and up to 56 litres of storage.
- Times Now reports prices start around Rs 1.11 lakh with claimed ranges of about 123 km for the 2.9 kWh pack and 159 km for the 3.7 kWh pack.