Overview
- Ather announced the new scooter is called Konarc and set its global debut for August 29 at Ather Community Day.
- On Wednesday Ather confirmed that Konarc is already rolling on the assembly line and that production versions follow the EL01 concept closely.
- CEO Tarun Mehta has guided pricing toward roughly Rs 1 lakh to Rs 1.25 lakh ex-showroom as the company targets mainstream, family and commuter buyers.
- The Konarc is the first production vehicle on Ather’s new EL platform, which can accept battery packs roughly from 2 kWh to 5 kWh to support multiple future models and price tiers.
- Surging demand is intensifying pressure on supply with paid pre-orders up 158% year‑on‑year to about 1.5 lakh units, and the Konarc will directly compete with TVS, Bajaj, Ola and Hero/Vida in the high-volume EV scooter segment.