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Atari Unveils Phoenix Flagship as Sole Hotel, Targeting 2028 Opening

Developers still need to close a roughly $110 million funding gap through public investment.

Overview

  • Räkkhaus released new renders describing a retro‑futuristic “glowing monolith” with Tron and Blade Runner influences and a programmable LED breezeway.
  • The project is planned for 840 N. Central Ave in downtown Phoenix’s Roosevelt Row, with construction slated to start in late 2026 and a late 2028 opening targeted.
  • The complex spans over 90,000 square feet, including a 20,000‑square‑foot, 2,000‑person concert and event center, an esports venue with a 10,000‑square‑foot sports book, restaurants, retail, and a party‑focused pool.
  • The hotel program features 72 rooms and 19 suites as a nod to Atari’s 1972 founding, plus a 4,000‑square‑foot “Baller Suite” penthouse with a private pool, spa, and sun deck.
  • Phoenix is the only Atari Hotels site moving forward after the Las Vegas plan was canceled, and the developer reports $14 million raised toward an estimated $124 million budget with public investments starting at $500 and a next‑phase target of $35–$40 million.