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Asus ROG Xbox Ally Drops to $499 at Major Retailers

A retailer-led cut positions the Windows handheld as a lower-cost alternative to Valve's Steam Deck OLED.

Overview

  • Amazon and Best Buy are selling the ROG Xbox Ally for $499 after a $100 price drop.
  • The new price is $50 below Valve's Steam Deck OLED, sharpening the value comparison.
  • The discount appears to be a retailer offer rather than an official price change from Asus or Microsoft, so its duration is unclear.
  • The device runs Windows 11 with an Xbox full-screen launcher that gives direct access to Game Pass and PC stores like Steam and Epic Games.
  • PCGamesN reports Valve has ended Steam Deck LCD production, which could limit the supply of cheaper Steam Deck models.