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Assi Crosses Rs 8 Crore Net by Day 10, But Box Office Slide Persists

Estimates still place the Taapsee PannuAnubhav Sinha drama far from an estimated Rs 40 crore budget, with some trade coverage calling it a flop.

Overview

  • A day-10 estimate from Bollywood Life pegs collections at Rs 0.48 crore, taking India net to about Rs 8.48 crore.
  • Day 9 saw a modest second-Saturday rise of roughly Rs 59–60 lakh, a 30–31% jump over the previous day.
  • Cumulative tallies vary by outlet after nine days, with Pinkvilla at Rs 7.50 crore net and Koimoi at Rs 7.99 crore net (Rs 9.42 crore gross).
  • Koimoi cites an estimated Rs 40 crore budget and says only about 20% has been recovered in India, issuing a flop verdict.
  • Coverage attributes the weak run to mixed word-of-mouth and heavy competition, and all figures are presented as outlet estimates rather than verified numbers.