Overview
- Assam’s election officials are running a statewide SVEEP outreach that uses street plays, art contests, wall writing, digital posters, news presentation contests, and workshops to build voter awareness.
- District campaigns now feature locally themed mascots, including Bakhar in Lakhimpur, Ganabandhu in Sonitpur, Jolou in Jorhat, Chameli in Golaghat, Dwimlu and Sikhiri in Kokrajhar, and Kopouphool in Sivasagar.
- The drive enlists popular figures to reach young voters, with vlogger Abhinav Borah in Jorhat, actor Rajiv Duwari in Lakhimpur, and para-cyclist Rakesh Banik named State SVEEP Icon who will tour districts.
- Officials linked voter pledges to World Water Day on March 22 through events held with the Public Health Engineering Department and the Jal Jeevan Mission under the theme “Jan Bhagidari, Matdata Shakti.”
- Polling is set for April 9 with counting on May 4, and CEO Anurag Goel has urged strong turnout after a 2.3-point dip from the 83.72% participation recorded in 2021.