Overview
- Asha Sharma said the widely discussed Xbox account tied to her name is a shared family profile and she denied using AI to compose her social media replies.
- New Chief Content Officer Matt Booty stated there is no pressure from Microsoft to force generative AI into games, describing AI as optional tooling that supports creators.
- Sharma, who previously led Microsoft’s CoreAI, reiterated early guardrails against low‑quality generative content and stressed a focus on great games and console players.
- Xbox co‑founder Seamus Blackley clarified he does not believe the brand is dead after earlier comments suggesting Microsoft could be winding it down.
- Analyst Rhys Elliott argued that Xbox could ultimately fare better as a spun‑off, independent company, framing the idea as a long‑term opinion rather than a current plan.