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Asha Sharma Pledges Deep Investment to Rebuild Xbox Platform Foundations

The plan targets Xbox’s fragmented systems to lift quality, speed, and game discovery.

Overview

  • An internal memo to employees, reported by The Verge, shows the new Xbox chief calling for the biggest push yet into core engineering and shared data systems.
  • Sharma said Xbox now runs across many separate code paths and release pipelines that block fast updates and make discovery and social features hard to improve.
  • Teams were told to ship near-term fixes that players have asked for, including a cleaner Xbox guide and more ways to change the interface colors.
  • Microsoft has moved its messaging back to a console-first identity after retiring the recent “This is an Xbox” campaign that a company spokesperson said did not feel like Xbox.
  • Sharma also wrote that Game Pass is too expensive and that a more flexible pricing model is under review, with no final decisions announced.