Overview
- The companies announced a confirmed technology partnership to begin implementation in 2027 with Asda replacing its current online delivery systems with Ocado’s Smart Platform across website, app, in-store picking and home delivery.
- Ocado’s Smart Platform will be used to improve search, personalised recommendations, checkout flow and on-time fulfilment, and to increase available delivery slots.
- Asda says scheduled home delivery and click-and-collect will continue to be fulfilled from its stores and existing hubs while orders placed through rapid delivery partners will be picked using Ocado technology and delivered by those third-party services.
- The deal links Asda’s roughly 700,000 weekly online orders to Ocado’s global experience processing tens of millions of orders, a move investors say could strengthen Ocado and help Asda compete with Tesco and Sainsbury’s.
- Key details remain undisclosed, including commercial terms, precise rollout milestones and any workforce impacts, so customers should expect a phased migration and further announcements as the 2027 implementation approaches.