Overview
- Asda will offer optional red baskets on Saturday, February 14 in Leicester Fosse Park, Bromborough in Merseyside, and Toryglen in Glasgow to signal openness to conversation.
- Participation is voluntary and standard green baskets and trolleys will remain available for all shoppers.
- Asda cites a Perspectus Global poll of 2,000 UK adults, including findings that 64% notice someone they fancy at their local supermarket and 87% prefer meeting in person.
- Reported survey data used in the campaign says 44% of couples who met offline describe a long-term commitment compared with 7% of those who met online.
- The announcement has drawn mixed reactions on social media, including a viral post with more than 28,000 comments, and runs alongside Asda Rewards voucher offers through February 17.