Overview
- The one-day giveaway runs on March 14 across 550 Asda supermarkets and superstores nationwide.
- Each participating location has 80 bunches available on a first-come, first-served basis.
- Customers must say the phrase “Mum’s the word” to a designated in-store community champion to receive the flowers.
- The offer is limited to one bunch per person, requires no purchase, and is subject to availability and store discretion with no cash alternative.
- The promotion comes ahead of UK Mother’s Day on March 15 and sits alongside other short-term retailer and restaurant offers for mums.