Overview
- The rings are available now in 570 UK stores with about 22,000 units on sale until February 14.
- The costume piece features a fake diamond on a faux-gold band and is supplied in a red heart-shaped velvet box.
- Asda urged prospective fiancés to move fast and described the purchase as a “risk-free” way to say “I love you.”
- Publicity images showed the item arriving at the Asda Pudsey store in a blacked-out vehicle with security present.
- The launch fits a wider retail trend of novelty Valentine’s offers, including Aldi’s 2025 jeweller-made ring and supermarket meal deals.