Overview
- Asda introduced a £5 “Exceptional” meal deal across the UK that bundles a main, a snack and a drink as part of a wider push on value during higher food costs.
- The lineup adds 17 premium-style mains, including prosciutto focaccia, a beef birria wrap, chicken parmigiana and hand-finished sushi.
- Asda prices the offer the same for members and non-members in supermarkets and Asda Express stores.
- The retailer says the £5 price undercuts rival premium deals, with Tesco at £5.50 with a Clubcard and £6 without, Sainsbury’s at £5.50, and Co-op at £5.50 for members or £6 for others.
- Money-saving blogger Alasdair Baker estimates regular buyers could save 50p to £1 per lunch, which he projects as £10 to £20 a month or £120 to £240 a year.