Overview
- From November 1, 2025 to the end of February 2026, the offer runs in all 212 Asda cafés nationwide.
- Anyone aged 60 or over can get tomato or chicken soup with bread and unlimited tea or coffee for £1, and proof of age may be requested at the till.
- Asda says it served more than half a million £1 meals to pensioners last winter, underscoring strong demand.
- Asda’s Community Champions are inviting local over-60s groups to use the cafés as social spaces, citing research showing many older people expect limited contact over the holidays.
- In a separate update, Asda is introducing digital shelf labels to about 250 Express stores—around 2,800 tags—with no plans for staff reductions or dynamic pricing.