Overview
- Asda, which announced the changes Tuesday, has begun rolling out more than 400 new food and drink items across stores and online.
- The frozen aisle now has clearer signs and layout with over 230 new products, including new-to-Asda brand Crosta Mollica.
- Fruit and veg sections are bringing back greengrocer staff with clearer origin labels, plus a free piece of fruit for children in 426 superstores.
- Hundreds of everyday staples now carry a lower Asda Price with £1 and £2 labels to make budget options easy to spot, with more cuts promised in the coming weeks.
- The Asda Rewards app now features new missions across fresh, frozen and general merchandise, and the retailer says the refresh builds on its claim to be the UK's cheapest full-range supermarket.