Overview
- The £1 offer provides soup, bread, and unlimited tea or coffee to customers aged 60 and over at in-store cafés.
- The deal runs across 212 Asda café locations and remains available until the end of February.
- Asda says the Winter Warmer was brought back to help older shoppers facing persistent cost-of-living pressures this winter.
- Buying manager Jordan Cummings issued a public call urging eligible customers to visit before the offer ends.
- Store Community Champions are inviting local over-60s groups to use the cafés as a warm, social space, with the scheme operating since November 2025.