Overview
- Asda confirmed on Wednesday that it will extend rapid-delivery cut-off times by up to two hours at selected branches, with some stores taking orders until 11pm or midnight through Deliveroo, Just Eat and Uber Eats.
- The change is framed as a temporary, event-driven move that will run for the World Cup period rather than becoming a permanent shift to Asda’s delivery policy.
- A list published this week shows 188 Asda locations will operate the later hours, concentrating the service where demand from late kick-offs and local customer patterns is expected to be highest.
- Asda has paired the later hours with platform-specific matchday deals, including two Exceptional by ASDA pizzas for £10, discounted beer offers, up to 50% off some Just Eat breakfast items and up to 40% off snacks on Deliveroo and Uber Eats.
- The retailer is also using the tournament to promote new food releases, such as Cereal Milk Cookies and other bakery items, to boost basket spend during late-night home viewing and rapid-delivery orders.