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Asda and M&S Top Which? Hot Cross Bun Test, With Asda Picked for Best Value

A large blind tasting found price did not predict quality, giving shoppers a cheaper top pick for Easter.

Overview

  • Which?, which released the rankings Sunday, named Asda and M&S joint Best Buys with top scores of 77%.
  • Asda alone earned a Great Value badge at 35p per bun, costing £1.40 for four, while M&S’s equivalent works out at 63p per bun.
  • Sainsbury’s placed close behind at 75%, with tasters praising the texture but asking for more spice.
  • Lidl and Aldi scored 71% and 70% in mid-table, and Waitrose finished last at 68% with many finding the buns dry and light on spice and fruit despite a 50p price.
  • A separate Liverpool Echo tasting also favored Asda and called Tesco’s £2 pack unremarkable, offering a quick guide for shoppers planning their Easter baskets.