Overview
- ASAP Rocky contacted designer Allan Peters via Instagram direct message to ask about rates for brand logo revisions.
- Peters publicly posted a screenshot of the private DM to his Instagram account, which has been reported to have more than one million followers, amplifying the exchange.
- Rocky replied under the shared post, called the share “distasteful,” and said he would not work with Peters, effectively ending the potential collaboration.
- Peters deleted the screenshot and issued a public apology, saying he “got excited” and that he wanted to put the incident behind him.
- The episode has become an example of the clash between creators’ incentives to post high-engagement content and industry expectations of discretion, and it may make public figures and brands more cautious about early outreach.